The Boeing Company of St. Louis approached The Morse Group Team with an idea to engage their team in a unique, creative way and build the connections within the team and the community.  The Morse Group developed ideas, strategies and solutions that would be straightforward to implement and logical to execute.

The resulting project was built as a unique method of engagement for the team to drive growth and strengthen four main communities: The internal team, family members, larger Boeing and the regional community. 

The Morse Group worked with a leadership team as creative facilitators, project managers and community liaison.  The leadership team worked with the community participants to design, create and execute a large creative teambuilding project with a celebration event that left a positive lasting impression in the community.  This event and the tangible reminders were designed to carry a positive community message about the team's insight and passions to the region and the community. 

Our process involved defining the overall vision, end goal, the growth drivers  to attain the end goal and implementing systems to attain those goals.

“This was an excellent opportunity to grow as a team and to share our talents with our community,” says Chris Chadwick, vice president, Global Strike Solutions, Boeing Integrated Defense Systems.  “Working with The Morse Group, we engaged our team in a creative process to build a project that would positively impact the region. I can’t imagine how it could have gone any better.”

Through the efforts of The Morse Group and the team, the Trail of Discovery event was a complete success and truly pioneered a new model for a community service initiative. The three main objectives of the project (community outreach, teambuilding and leadership development) were all achieved through a creative, unique and lasting community project. Outstanding on all accounts...", says Kory Mathews, Director F/A-18, The Boeing Company.

The Boeing Project Objectives:  Core project objectives were defined by the team as:

Teambuilding:  Connect co-workers, families and the community by engaging them in the process of designing and executing a unique, hands-on project to benefit a community recipient.

Leadership Development: engage their leadership teams in a unique process and different kind of outreach project tied back to their core mission, vision and future growth initiatives.  Leadership teams to design, create and execute the project.

Tangible reminders:  create a project that would leave a lasting impression within the community and back at Boeing

Giveback celebration:  host an event tied to a positive, creative community impact project – highlighting community recipients/participants and project success.

Results:

The Boeing Leadership team selected Trailnet as the community recipient and designed the “Trail of Discovery” project along the North Riverfront Trail.  This project was to enhance the successful planning and work that is already in place by Trailnet, Grace Hill and other partners along the Trail.

 

The team's vision of the event day on the trail.

The Trail before the Boeing Team arrived.

The Team Project included the following components:

1) Major trail cleanup and enhancements

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2) The creation of 300 rabbit boxes that were had painted by the Boeing team and families prior to the event.  These boxes protect new plants from the rabbit population and added a colorful creative project to the trail.  They were used on the event day to cover the 300 new native plants that were replanted by the team.

    

3) The design and painting of a mural to depict the “Trail of Discovery” theme.  Mural was painted by over 300 employees on the flood wall along the Mississippi River and measures 300 feet in length by 20 feet high.

4) The creation of a series of children’s mural panels depicting the vision of Boeing and the discovery theme for display at Boeing.

Past

Present

Future

Community

5) A designed and hosted a community celebration event at the trail site, which also interfaced with an existing annual historical event celebrating the Mary Meachum Legacy presented by the community.

A successful strategy and project on many fronts.

Contact The Morse Group Team to find out how your community and/or your team can benefit from implementing our strategy and process.

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The Morse Group "Strategies and Projects that Engage People"
We achieve quality, tangible results through a logical process
that involves creativity, innovative solutions and
effective project management.

GrowingCommunity (at) MorseGrp.com
(636)458-0886, Fax (636)547-3079
401 Laurey Lane, Suite 200, Chesterfield, MO 63005

Copyright © 2004 [The Morse Group]. All rights reserved.
Revised: November 02, 2012.