Company of St. Louis approached The Morse Group Team with an idea
to engage their team in a unique, creative way and build the
connections within the team and the community. The Morse
Group developed ideas, strategies and solutions that would be
straightforward to implement and logical to execute.
The resulting project was
built as a unique method of engagement for the team to drive
growth and strengthen four main communities: The internal team, family
members, larger Boeing and the regional community.
The Morse Group
worked with a leadership team as creative facilitators, project
managers and community liaison. The leadership team worked
with the community participants to design, create and execute a
large creative teambuilding project with a celebration event that
left a positive lasting impression in the community. This
event and the tangible reminders were designed to carry a positive community
message about the team's insight and passions to the region and
involved defining the overall vision, end goal, the growth
drivers to attain the end goal and implementing systems to
attain those goals.
“This was an excellent opportunity to grow as a team and to share
our talents with our community,”
Chadwick, vice president, Global Strike
Solutions, Boeing Integrated Defense Systems.
“Working with The Morse Group, we engaged our team in a
creative process to build a project that would positively impact
the region. I can’t imagine how it could have gone any better.”
Through the efforts of The Morse Group and the team, the Trail of
Discovery event was a complete success and truly pioneered a new
model for a community service initiative. The three main
objectives of the project (community outreach, teambuilding and
leadership development) were all achieved through a creative,
unique and lasting community project. Outstanding on all
Mathews, Director F/A-18, The Boeing Company.
Project Objectives: Core project objectives were defined by the team as:
Connect co-workers, families and the community by engaging them in
the process of designing and executing a unique, hands-on project
to benefit a community recipient.
Development: engage their leadership teams in a unique process
and different kind of outreach project tied back to their core
mission, vision and future growth initiatives. Leadership teams
to design, create and execute the project.
reminders: create a project that would leave a lasting
impression within the community and back at Boeing
celebration: host an event tied to a positive, creative
community impact project – highlighting community
recipients/participants and project success.
Leadership team selected Trailnet as the community recipient and
designed the “Trail of Discovery” project along the North
Riverfront Trail. This project was to enhance the successful
planning and work that is already in place by
Grace Hill and other partners along the Trail.
The team's vision of
the event day on the trail.
The Trail before
the Boeing Team arrived.
The Team Project included
the following components:
1) Major trail
cleanup and enhancements
2) The creation of 300
rabbit boxes that were had painted by the Boeing team and families prior to the
event. These boxes protect new plants from the rabbit
population and added a colorful creative project to the trail.
They were used on the event day to cover the 300 new native plants
that were replanted by the team.
3) The design and painting of a mural
to depict the “Trail of Discovery” theme. Mural was painted
by over 300 employees on the flood wall along the Mississippi
River and measures 300 feet in length by 20 feet high.
4) The creation of a series
of children’s mural panels depicting the vision of Boeing and the
discovery theme for display at
A designed and
hosted a community celebration event at the trail site, which also
interfaced with an existing annual historical event celebrating the Mary Meachum
Legacy presented by the community.
strategy and project on many fronts.